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Ridgeway joins Dallas franchise in community-facing executive role

Jennifer Ridgeway has joined the Dallas Mavericks as chief impact officer, overseeing community engagement and philanthropic strategy.

Sasha Yoder

July 20, 20261 min read

Arena exterior - illustration, Jake Team LLC
Arena exterior - illustration, Jake Team LLC

Richardson, Texas — Ridgeway comes to Dallas after executive roles with the Minnesota Timberwolves and Lynx, including as chief impact officer. Sports Business Journal reported that she will report to Mavericks President Ethan Casson.

D Magazine reported that Ridgeway’s role covers the Mavericks’ social-responsibility strategy, charitable programs and community engagement.

Jennifer Ridgeway has been named chief impact officer by the Dallas Mavericks. The appointment concerns the franchise’s community and philanthropic operations, not its roster or on-court staff.

The Mavericks play their home games in Dallas, and the franchise’s community programs serve residents across North Texas, including the Richardson area.

Sources:

https://www.dmagazine.com/business-economy/2026/07/dallas-mavericks-tap-former-minnesota-t-wolves-lynx-exec-as-chief-impact-officer/

https://www.sportsbusinessjournal.com/Articles/2026/07/17/sports-business-daily-executive-transactions-july-17-2026/

Sources

https://www.dmagazine.com/business-economy/2026/07/dallas-mavericks-tap-former-minnesota-t-wolves-lynx-exec-as-chief-impact-officer/

https://www.sportsbusinessjournal.com/Articles/2026/07/17/sports-business-daily-executive-transactions-july-17-2026/

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Sasha Yoder

Sasha Yoder covers Richardson high school and area college sports.

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