Frisco, located about 15 miles north of Richardson, exemplifies the rapid growth and affordability challenges facing North Texas. Once a town of approximately 33,000, Frisco has expanded to over 200,000 residents, attracting businesses and families alike. However, this growth has led many buyers to seek homes in newer areas like Celina and Prosper, where prices are more manageable.
The Dallas-Fort Worth metroplex, now the fourth-largest in the nation with around 8.5 million residents, continues to grow, adding more than 100,000 people annually. Celina was the fastest-growing city in the country, experiencing nearly 25% growth in one year, with Prosper following closely.
Corporate relocations and expansions have spurred this growth, with the Dallas Regional Chamber reporting 119 corporate moves in 2025. The absence of a state income tax and affordable land have made the region attractive to companies like Toyota and JPMorgan Chase.
However, rising home prices have outstripped wage growth. The S&P CoreLogic Case-Shiller index indicates a 156% increase in home prices since 2005, with the median home price in the area now at $400,000. In the last five years, typical monthly mortgage payments have surged by approximately 82%, while household incomes have only increased by 26%, creating a significant affordability gap.