Erling Haaland’s recent shopping trip to a Dallas Western wear store has generated significant online attention and a rapid increase in local sales. The Norwegian football star visited Wild Bill’s Western Store in the West End area of Downtown Dallas, which is located approximately 12 miles south of Richardson. This visit occurred shortly after Norway secured a victory at Dallas Stadium on Tuesday.
Store owners Cody and Julie Newport reported that they were alerted to Haaland’s arrival and prepared by roping off a section of the floor. The striker purchased several cowboy hats, exotic boots, and a longhorn belt buckle. He also bought a t-shirt bearing the phrase "Y’all can kiss my Dallas."
Haaland had his initials and jersey number branded onto the items. The owners noted that Haaland had no prior knowledge of cowboy hats and relied on staff to help with sizing.
Following the visit, Haaland shared photographs of his purchases on social media. The posts accumulated millions of views and likes, driving a surge in demand for the store’s merchandise. The viral t-shirt has nearly sold out, with online orders continuing to come in. The Newport family is awaiting a new shipment of the shirts, which is scheduled to arrive on Thursday to restock the shelves.
The store owners observed a shift in their customer base following the social media activity. While they typically serve a clientele that is ninety percent tourists, they are now seeing an influx of shoppers from North Texas. Julie Newport described the experience as a positive interaction that allowed them to demonstrate local hospitality.