Fort Worth has been transforming into a hub for film production over the past decade, and recent state legislation is solidifying this trend. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over ten years, providing $300 million every two years to draw film and television projects to Texas.
Productions that employ Texas crews and primarily film in the state can receive rebates of up to 31 percent on their local expenditures, a move aimed at competing with established markets like Georgia and California.
The impact of this initiative is particularly visible in Fort Worth, where five series from producer Taylor Sheridan are currently in production. These include the second season of "Landman," the special operations series "Lioness," and "The Madison," a spinoff of "Yellowstone." Sheridan's previous works, such as "Yellowstone" and "1883," have helped cultivate a skilled local workforce.
According to Taylor Hardy, head of the Fort Worth Film Commission, the second season of "Landman" alone has created over 3,850 jobs, encompassing cast, crew, and background talent. The cumulative economic contribution of film production in Fort Worth has surpassed $700 million since 2015. Large productions typically spend around $100,000 daily on local services, benefiting a range of businesses from caterers to hotels.
Mayor Mattie Parker and other officials actively supported the incentive in Austin, emphasizing its importance for the community. The new law is expected to encourage long-term investments in the local film industry, with companies like Red Productions establishing studios and Hillwood planning sound stages at AllianceTexas. This commitment through 2035 allows production companies to make significant investments and provides stability for local workers.
Plano is about 5 miles north of Richardson.