Southern Methodist University (SMU) has named Derek Gossler as its new Senior Associate Athletic Director for Revenue Generation. This appointment is part of the university's strategy to strengthen its competitive position in the Atlantic Coast Conference (ACC) by enhancing revenue generation, a vital aspect of contemporary college athletics.
Gossler arrives with over 15 years of experience in fundraising, ticket sales, and commercial strategy. He previously served as Senior Associate A.D. for Development and Chief Revenue Officer at the University of Wyoming, where he notably increased cash and pledges and achieved record levels in ticket revenue and premium seating.
Before his tenure at Wyoming, Gossler was at the U.S. Air Force Academy, contributing to five consecutive years of record fundraising. He also played a key role at Arizona State University, helping raise $86 million during a major campaign and supporting the launch of the men's hockey program through significant donor contributions.
Gossler's diverse background in various athletic departments equips him to meet SMU's needs as it competes in one of the largest markets in the nation. He plans to implement innovative strategies to maximize revenue and foster relationships with fans, supporters, and corporate partners.
As SMU seeks to elevate its athletic programs nationally, Gossler's hiring reflects a commitment to sustaining revenue growth during the transition into the ACC. Further details regarding his specific plans for revenue generation at SMU have yet to be revealed.